Celino is the official gluten-free product line from Kalleh, created to support individuals suffering from celiac disease and those dealing with digestive allergies. In 2019, our team at Aramis developed a fully customized WordPress website for Celino — marking one of our first collaborations with the Solico holding group.

After conducting interviews with several Celino customers, we discovered their biggest challenge was simply finding where to buy the products. Due to limited distribution, locating Celino items wasn’t easy. As a solution, we designed and integrated a “Where to Buy” section into the website. Updated monthly via an Excel sheet provided by the sales team, this feature listed active Celino retailers across the country, making product access simpler for those in need.

This practical addition became one of the website’s standout tools and was later implemented in other Kalleh sub-brands, including Kalleh Pro, Majan, and Ajil.