In 2022, during the COVID-19 pandemic, Solico’s Kalleh launched a rebranding campaign for its Five-star Amol cheese line featuring 6 unique flavors and colors. We created a fully customized landing page with an interactive intro showcasing all six flavors at once.
To engage users, we designed a maze-based puzzle game called “Get Yourself to Amol”. Players picked a character, entered their name and number, and optionally enabled a mask-on avatar — a subtle nod to pandemic awareness.
Each game session randomly placed a cheese flavor at the maze’s end. As players progressed, puzzle difficulty increased across 60+ levels. A live leaderboard displayed top performers based on speed and stage progression.
The campaign attracted over 6,000 participants, boosted brand interaction, and proved highly effective for ad-driven traffic.