For Yalda night, Mana launched a festive landing page inviting users to draw Hafez poems—either for themselves or for friends and family. To deepen the emotional engagement, we illustrated custom characters based on the recipient’s role—like father, mother, sister, brother, etc. These characters appeared alongside the poem in a postcard-style digital design, creating a personalized and memorable experience. Users could easily share the card with loved ones, spreading both tradition and joy.