To celebrate the Persian New Year, Kalleh launched a festive sales campaign promoting select products across various categories. We designed and built a dedicated landing page where users could learn about the campaign, view participating products, and watch the official draw video. Participants entered by sending product codes via SMS to a dedicated system. The landing beautifully reflected the transition from winter’s chill (blues) to the freshness of spring (greens), featuring seasonal elements that evoked the spirit of Norooz. It became a joyful digital hub for campaign announcements, winner listings, and participation instructions.