In 2020, Kalleh embarked on a rebranding journey for its popular low-fat Seven Yogurt. To amplify awareness and engage audiences, we designed a dynamic landing page paired with an interactive jackpot game. Users would enter with their phone numbers, receiving three spins on the virtual jackpot. After using their chances, additional attempts could be unlocked by purchasing campaign products and entering unique codes printed on the packaging. The campaign’s leaderboard and winner announcements were integrated into the landing itself. Over 8,000 participants joined the game, driven by SMS promotions, web advertising, and email marketing — creating a fully immersive promotional experience that connected digital play with real product purchases.