Delsanji – Quiz Game Landing

Delsanji: A Playful Digestive Awareness Game for Kalleh’s Lactivia
Kalleh’s Lactivia brand, known for promoting gut health through its probiotic yogurt, needed an engaging awareness campaign. We created Delsanji — a gamified, web-based experience designed around a clever play on the Persian word "Del", meaning both heart (in card games) and belly. Users answered fun, daily lifestyle questions presented on virtual playing cards, each flipping away after being answered. At the end of the quiz, results appeared as playful, metaphorical phrases (like "SheerDel", "Delgaram") reflecting the user's digestive condition. Entirely crafted with pure SVG, CSS, and vanilla JS, the animations recreated the tactile feel of flipping cards. With over 8,000 participants, this campaign increased both product recall and user engagement while educating audiences in an enjoyable, lighthearted way.
Project Highlights
+8000
Active participants
98/100
Lighthouse performance score
100%
Pure code development

Our Expertise
- Interactive Web Game Design
- Custom SVG & CSS Animations
- UX & UI Concept Development
- Gamification for Health Awareness
- Creative Digital Storytelling
- High-Performance Frontend Coding
- Fully pure-code implementation
- Creative Persian wordplay concept
Discover More
of Our Portfolio
- Client
- Abzarreza
- Date
- January 2025
- Client
- Mana Food Industry
- Date
- January 2025
- Website
- View website