Kalleh Labneh Anna launched a rebranding campaign alongside a promotional lottery event. The landing page was designed to introduce the lottery, announce winners, and support the rebranding message. The campaign slogan was “Feel Lighter”, and as Anna has always been symbolized by clouds, the landing page featured a dreamy sky filled with clouds in various forms.
To boost engagement, an interactive gamification section let users type their names and see a personalized cloud in the sky shaped like their name — asking them "What would your name look like in the sky?"
We also creatively designed cloud shapes resembling cows, subtly linking to the dairy origin of the product, leveraging cloud-watching psychology (pareidolia) to connect the brand story with the user’s experience.