Inspired by fortune-telling traditions, “Fal-e Mast” was an interactive quiz-style campaign by Kalleh. Users picked between two custom-designed cards per round, answering fun lifestyle questions.
Based on their answers, the fortune teller character recommended one of Kalleh’s yogurt products tailored to their mood.
The campaign featured a fully animated fortune teller, starry night backgrounds, and card animations — all built with pure code for lightweight, high-performance delivery.
With 36,000+ participants, it quickly went viral, especially on social platforms.