For Yalda Night, Kalleh launched an engaging fortune-telling campaign where users could draw Hafez poems for themselves or loved ones. Each relation type (father, sister, friend…) triggered a custom-illustrated character, turning the fortune into a personalized digital postcard.
Executed twice (2021 & 2023), the 2023 edition promoted online purchases through Zhinto, Kalleh’s e-commerce platform. New character redesigns, discount codes embedded in fortune cards, and tiered offers encouraged both participation and conversion.
Over 10,000 fortunes were drawn, and the share-to-get-more mechanic boosted reach across social channels.